William Hill began life in 1934 by taking bets via phone and mail. Thankfully their online interface is much easier to use, with a dedicated mobile app backing up its desktop site. With plenty of history behind them, particularly in horse racing betting operations around the biggest racing festivals in the UK, William Hill still operates traditional betting shops not just in the UK but also overseas. In 2020 the company listed 2,300 brick and mortar betting shops as part of its assets. It has offices in ten countries across the world, including the United States, which caught the eye of gambling powerhouse Caesar’s and launched a $2.9billion acquisition, though its roots will always remain in the UK.
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About William Hill
With a solid base of brick and mortar betting shops as a foundation the William Hill brand has been a household name in the UK for decades. Making the move to online sports betting was easy with such a structure behind it and the company was ahead of many of its competitors when it launched online in 1998. That sports betting site was a far cry from the easy-to-use version you find when you log into today’s William Hill online sportsbook, or when you download the app from Google Play or the App Store. William Hill delivers as fine a betting experience when you log in on mobile as when you do at home.
Over the years William Hill expanded its operations in territories like the USA and Australia, acquiring several home grown betting enterprises in those countries to build its customer base worldwide. William Hill features markets on all the major sports you would expect and hope to find when wanting to place bets online, including a growing portfolio of eSports that sits neatly among sports like horse racing, football, basketball and cycling. In fact, William Hill offers hundreds of markets on 35+ sports, offering plenty of choice when it comes to your online betting requirements.
Bonuses and Promotions
While William Hill’s Bet £10 Get £30 welcome bonus isn’t the most generous out there, it is certainly not the least. The free bets come in the shape of two £15 free bets once your initial bet of £10 has settled at minimum odds of 1/2 (1.5). There are no wagering requirements for your free bets, meaning any winnings can be withdrawn immediately. Be sure to spend your free bets within 30 days of crediting before they expire.
William Hill offers customers regular and ad hoc promotions to its online betting customers centred on major sports. It will regularly offer the most extra places on major golf tournaments like the U.S. Open and prices guaranteed on the top 10 players, while cricket and tennis bets enjoy 10% of losses back as free bets up to £100 per week. The racing bet boosts of three per customer per day pay homage to William Hill’s horse racing history, and with a busy global racing calendar featured there are always plenty of opportunities to use the boosts. William Hill also features regular Money Back 2nd offers, which credit money back to bets on horses that come second, and its Scratch of the Day scratchcards which award bonuses, boosts and in-play specials for various sports throughout the year.
William Hill operates William Hill TV, which streams live sports on its site 24 hours a day. With operations all over the globe, you can watch live horse racing, football and greyhounds, among others, live and in superb quality either on its mobile app or on desktop.
Yes, you can also download the William Hill Casino app. This is a single app that directs you to all of William Hill’s online casino operations, including its online slots and games catalogue, Live Casino, Bingo and Poker.
The William Hill Cash In feature allows you to cash in (also called cash out in other online betting circles!) bets before your bet has settled. Say, for example, you have placed a bet on a football game and your selection is winning 2-1 with 10 minutes to go. The Cash In feature allows you to secure a profit from that bet without running the risk of the other team equalising and making your bet lose. The Cash In value highlighted in the My Bets section shows you the current Cash In value of your bet.
William Hill accepts Visa or Mastercard debit cards, PayPal, paysafecard, bank transfer, Fast bank Transfer, Neosurf or William Hill Cash Direct, which is a voucher you can buy from William Hill betting shops on the high street. Every customer has access to Deposit Limit schemes as part of William Hill’s commitment to ensure customers gamble responsibly. Deposit limits are set to £99,000 on debit cards and withdrawals are capped at £33,000.
You can access Live Chat 24 hours per day via the Contact Us section at the bottom of the site. You also have the option to email William Hill customer service via the contact form, or phone them from the UK or overseas if you have a more urgent query that can’t be settled online.
William Hill Review summary
William Hill keeps its fingers on the online betting pulse by offering pre-match and in-play markets as well as regular and ad hoc promotions and Best Odds Guaranteed on horse racing and top 10 golf for major tournaments. Its app is user friendly, though if you want the full online casino experience as well as its sportsbook you will need the additional app for that. As one of the household names in worldwide bookmaking it doesn’t disappoint when it comes to its online betting services. The fact it is backed up by excellent customer service only serves to make it more appealing to fans of online betting.