Betfred is up there with household names when it comes to the betting public in the UK, with over 1,300 betting shops in UK towns and cities. With its headquarters in Warrington, North West England, Betfred has a proud history of being a betting operator for the people and started life in 1967 when Fred and Peter Done opened a betting shop in Salford, Manchester. Proud Manchester United fans, Done Bookmakers paid out early on some of the Red Devils Premier League title charges in the 1990s and early 2000s, becoming the first bookmaker to do so. The company became Betfred in 2004 when it launched its online business and took Done Bookmakers into the 21st century.
Betfred is one of the biggest sponsors of horse racing in the UK, sponsoring historic races at Uttoxeter, York and Newmarket. The company also sponsors darts, rugby league and snooker tournaments, including the World Snooker Championship at the world famous Crucible Theatre in Sheffield. The sheer variety of interests in various sports reflects the number of sports Betfred offers to customers who place bets online, with 25 sports offered via online or mobile betting. Like every good online sportsbook Betfred features an app for its Customers to make placing online bets easier.
In 2017 Betfred launched its #PickYourPunt feature, which allows you to piece together your own betting combinations from a selection of sports and games. You can even combine these selections, so you can place an NFL bet on Denver Broncos to beat the Philadelphia Eagles and also choose O2.5 goals in Arsenal versus Chelsea, for example. You can also make #PickYourPunt Builder selections to be bet as combined singles rather than multiples.