Bet365 is without doubt the biggest online bookmaker in the world. Still a family-run business, like many online sportsbooks Bet365 started life as a series of high street bookies, founded by Peter Coates in 1974. In 2000 Denise Coates took her father’s betting provision online, and led the company across the globe via the Internet. By 2005 the company had jettisoned its high street bookmaker shops to focus solely on sports bets online. Bet365 now operates in over 200 countries worldwide, covering 1000s of sporting events from Guatemala to Guangzhou and everywhere in between.
Bet365 pioneered the use of In-Play betting, ramping up its mobile offering to offer an app that gives you bets on global sports at your fingertips. To say that In-Play betting revolutionised online and mobile sports betting is the understatement of the century. Not just for punters, but for betting firms themselves. In-Play revenue accounts for nearly 80% of Bet365’s betting revenue, with turnover coming close to £3billion. Bets wagered top a staggering £52billion.
But there is a reason why Bet365 does so much business. Not only is it the biggest, but it is also the most pioneering. Bet365 covers the most markets of any online bookmaker, so whether you want to bet on the latest NFL games or the Premier League, or Japanese J-League or first period goals in Czech Ice Hockey, you will find your market on Bet365. The company was one of the first to introduce free bet bonuses, a model which is now part of every online bookie’s welcome bonus. Bet365 also introduced online casino play into its sportsbook offering, and was the first online sportsbook in the UK to offer online gaming services when it incorporated Microgaming’s poker network onto its site in 2004. To this day, Bet365 offers online casino gameplay to compliment its sports betting operations.